jen
caltrider
HELLO I'M JEN
I LOVE TELLING STORIES
ABOUT
PORTFOLIO
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SOME THINGS I'VE WRITTEN
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BLOG POST: HELLO AMERICA, IT'S ME COLORADO
A blog post I wrote in support of a crowdfunding campaign I ran to raise money to defeat Colorado's Amendment 67- a personhood amendment that would have banned all forms of abortion and some forms of contraception.
This post received nearly 450,000 Facebook likes, over 120,000 Facebook shares and made the front page of Reddit.
EMAIL: UP IN THE AIR
An email I wrote in support of a Colorado clean air initiative, where I linked the problems people in my home state of West Virginia were facing with water pollution to what could become of Colorado's air. The email helped push Colorado citizens to support the clean air rules. The governor signed the rules into effect shortly after.
PRESS RELEASE: GROUNDBREAKING GOT INSURANCE? CAMPAIGN WINS NATIONAL RECOGNITION
A press release I drafted after the Got Insurance? campaign I created in collaboration with a Colorado-based health policy group was awarded the Best Cause Advocacy prize by Ragan's PR Daily.
ABOUT ME
Born and raised in rural West Virginia, I grew up on good, old-fashioned storytelling. It's in my blood to this day. I also have a passion for leaving the world a better place than I found it. Put this together with a creative brain that craves innovation and loves to laugh and insert it into the digital age and you have a person who loves waking up every day to tell the stories that inspire people to action.
WHAT I'VE DONE
I began my career as a journalist at CNN. From there I moved into digital media. I am recognized as a pioneer in the use of digital media strategies, messaging, and communications. I design and create digital campaigns that reach millions online and off. My video productions have won multiple awards. My Got Insurance campaign, a collaborative effort with a Colorado-based health policy group, gained nearly a $1 million dollars in earned media on a $15,000 budget.
I have over a decade of experience in social media strategy and campaign design, video and audio production, and graphic design. My creative skill set includes messaging and brand development, digital advertising strategies, and production of viral content. I've led teams on large scale projects and worked as a nationally recognized trainer.