jen
caltrider
HELLO I'M JEN
I LOVE TELLING STORIES
ABOUT
PORTFOLIO
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MY JOURNALISM BACKGROUND
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CNN TECHNOLOGY PRODUCER
From 1997 to 2001 I worked at CNN in Atlanta as the first technology producer in their Science & Technology Unit. At CNN, I traveled the United States to cover the latest in high-tech happenings.
With accurate investigative research and diligence, I was one of the few journalists ever to enter the hidden world of computer hackers and provided viewers a rare glimpse into these secretive people and their incredible skills. I also produced a groundbreaking special on digital music in the days before Napster, iPods, and Spotify.
As a journalist, I honed my craft of storytelling from some of the best in the business. I also learned the techniques of developing great sources, simplifying messages for a broad audience, as well as the importance of ethical journalistic practices.
ABOUT ME
Born and raised in rural West Virginia, I grew up on good, old-fashioned storytelling. It's in my blood to this day. I also have a passion for leaving the world a better place than I found it. Put this together with a creative brain that craves innovation and loves to laugh and insert it into the digital age and you have a person who loves waking up every day to tell the stories that inspire people to action.
WHAT I'VE DONE
I began my career as a journalist at CNN. From there I moved into digital media. I am recognized as a pioneer in the use of digital media strategies, messaging, and communications. I design and create digital campaigns that reach millions online and off. My video productions have won multiple awards. My Got Insurance campaign, a collaborative effort with a Colorado-based health policy group, gained nearly a $1 million dollars in earned media on a $15,000 budget.
I have over a decade of experience in social media strategy and campaign design, video and audio production, and graphic design. My creative skill set includes messaging and brand development, digital advertising strategies, and production of viral content. I've led teams on large scale projects and worked as a nationally recognized trainer.