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CROWDFUNDING SUCCESS

In 2014, Colorado voters were faced with a third personhood amendment on the ballot-part of a series of attempts to ban abortion in Colorado. The measure had been defeated soundly twice before, but the messaging and polling on the current measure showed we had a closer race on our hands this time. I stepped up to help the No on 67 campaign by creating a crowdfunding campaign to raise money for digital ads to help defeat Amendment 67. At launch, the crowdfunding campaign struggled for the first few days. The goal was to have it reach out into the national feminist blogosphere and gain attention there. It wasn't working. 

So I revised my strategy on the fly and decided I would target a large feminist subreddit on Reddit /r/twoxchromosomes. The problem was, the rules stated posts to crowdfunding campaigns weren't allowed. So, I wrote a blog post, put it up on Huffington Post and posted that to the subreddit. Within a few hours the Reddit post was on the front page of Reddit and the blog post went viral (over 120,000 shares and nearly 500,000 likes on Facebook alone.) This raised nearly $30,000 from over 800 supporters across the country and in six others countries around the world. Colorado's Amendment 67 was on the national radar and people were finally talking about it. I was able to take the money raised and run Google ads that educated voters about the problems of Amendment 67. It lost by a healthy margin.